There’s a running joke in advertising about business jargon — an actor rattles off a string of acronyms like they mean something concrete, and everyone nods along as if fluency in buzzwords equals clarity.
It’s funny because it’s true.
A lot of what passes for “communication” in growing companies is really just noise that sounds official.
Here’s the uncomfortable version of that joke, playing out in real businesses:
** Leaders know their priorities. Almost no one else does.**
In conversations across dozens of CEO peer groups, one theme surfaces again and again when owners are asked what actually drives their success: the ability to clearly communicate priorities — not just to the leadership team, but to the next generation of leaders and the company as a whole. And nearly every time, when we push further and ask, “Could your managers list those same priorities, unprompted, right now?” — the room goes quiet.
That gap isn’t a communication failure. It’s a leadership development gap. And it’s one of the most fixable ones.
That’s why “How To Get Your Message across Effectively and Make It Stick” is included in the Next Generation Leaders Course.
We’re committed to helping businesses develop their leaders from within! And, solid communication is the bedrock of leadership!